Who is your number one enemy in business? I bet you’re going through a myriad of names now of competitors who’ve nabbed that deal before you got chance to get your tender in or people who’ve pipped you to the post for that long sought-after promotion.
And to be fair, it should read WHAT not who but then it wouldn’t have made for such an eye-catching headline now would it!
Just for a minute though, think about how many tasks you perform during a single day; a myriad of them before you even get to your office – and your head, if it’s anything like mine, is always full of a zillion and one things that need doing and you have ‘to do’ lists as long as your arm.
It gives you a headache just thinking about doesn’t it!
But let’s just concentrate on your business day, how many of these do you process in a day?
- Emails – more than you can to mention!
- Meetings – one or two a week, or more.
- Follow-ups – most days.
- Admin – when I have to!
- Invoices – when they need paying!
- Social media updates – don’t get me started, how many accounts do I have?
- Phone calls – how do I turn this thing off?
Seriously though, do all of these things contribute to your business? Well, of course, you say, else why would I be doing them? Well that’s a great question to ask yourself.
Why are you doing them?
Are you good at them?
Do you enjoy doing them?
Or, are they necessary ‘evils’ that have to be processed?
Do they really contribute to running your business? Do they create income in and of themselves, or do they just suck time like vampires? Agreed, some phone calls and meetings are absolutely necessary and will bring you income but is it necessary for you personally to make those initial calls to set up a longer call to talk things through? Is it necessary for you to sort out times to meet and book that client into your diary?
Another great question to ask yourself is, what are you good at doing?
You must be good at being an entrepreneur else you wouldn’t have started your own business, so you must have drive and commitment and vision to see where you want to go.
Wouldn’t your time be better spent honing your vision and making sure you are on the right track, making the right connections with the right people at the right time?
If all of those administrative tasks could be given over to an assistant, virtual or otherwise, how much business time would it free up for you? I’m guessing over 75%. Yes, it costs money to hire staff but how much can you earn as opposed to how much you need to pay an assistant?
There is also the added benefit that working with a virtual assistant helps lower your costs, they are running their own businesses and take care of their own tax bills and have all the equipment ready in place. They are used to doing these jobs and will have them processed twice as fast as you. Your business will be more productive than ever.
So, given all of that, how many of these necessary ‘evils’ could be off-loaded onto someone else?
Think about it.
Time is your number one enemy.
It’s something you’ll NEVER get back so pay someone else a cheaper rate for their time, so you have more capacity to charge a higher rate to your clients for yours.